Tag Archives: Landor

Creating Agile Brands – Mercedes Benz W128 220SE

Unlike last weeks featured 220SE today’s example, seen at Hillsborough Concours d’Elegance by Geoffrey Horton, is one of the more numerous LHD examples.

Mercedes Benz 220SE, Hillsborough Concours d'Elegance

When new it’s Bosch fuel injected engine would have produced 134hp at 5000rpm, sufficient to give the 220SE a top speed of 100 mph.

Mercedes Benz 220SE, Hillsborough Concours d'Elegance

San Franciscan Walter Landor took delivery of this 220SE while in Italy and toured Europe in it commencing July 1960.

Mercedes Benz 220SE, Hillsborough Concours d'Elegance

Walter Landor born in Germany became the youngest fellow of the Royal Society of the Arts at 23 after completing his studies at Goldsmiths College in London.

Mercedes Benz 220SE, Hillsborough Concours d'Elegance

He settled in San Francisco after traveling to the US as part of the design team for the British Pavillion at the New York Worlds Fair.

Mercedes Benz 220SE, Hillsborough Concours d'Elegance

Walter launched Landor Associates with his wife from his living room table, the company with the strap line “Creating Agile Brands” now has offices in 33 cities around the world.

The current and only second owner of this 220SE Colour Consultant Bob Buckter bought it in 1980 15 years before Walters death, after a “mishap” in 1999 Bob had the car fully restored to it’s current Concours Class winning condition.

My thanks to Geoffrey Horton for sharing today’s photographs.

Thanks for joining me on this “Creating Agile Brands” edition of “Gettin’ a li’l psycho on tyres” I hope you will join me again tomorrow. Don’t forget to come back now !

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