Tag Archives: Beuhrig

Luxury Elegant Loss Leader – Continental Mark II

Continental was designed to be a stand alone luxury and elegance brand from Lincoln to compete with GM’s Cadillac and Chrysler’s Imperial Brands that would build on the success of the 1940’s Lincoln Continental.

Continental Mark II, Desert Classic C d'E, Palm Springs

Having considered and rejected the idea of employing an outside team to design such an important vehicle Ford designated a team from it’s own special products division comprising chief stylist John Reinhart, chief body engineer Gordon Buehrig assisted by Robert McGuffery Thomas and chief engineer Harley Copp to design the Continental Mark II in late 1952.

Continental Mark II, Desert Classic C d'E, Palm Springs

Ford had hoped to build the car using unibody / monocoque construction but Copp is credited with rejecting the idea on grounds of tooling costs for what was always intended to be a low volume hand built vehicle, and so the car was built with separate chassis and body.

Continental Mark II, Desert Classic C d'E, Palm Springs

For a car that was launched in 1956 there is a remarkable absence of chrome work giving it, size not withstanding, a refined European look. Power came from a factory blueprinted (hand made from closest to specification hand picked parts), 6 litre / 368 cui Lincoln V8 that was tuned to give 300 hp.

Continental Mark II, Desert Classic C d'E, Palm Springs

The likes of Continental owners Elvis Presley, Frank Sinatra, and the Shah of Iran had only one option choice to make, wether or not to have the US$595 factory fitted air conditioning or not. Elizabeth Taylor was given a Continental Mark II by Warner Brothers that was specially painted to match the colour of her eyes.

Continental Mark II, Desert Classic C d'E, Palm Springs

Priced at US$ 10,000 in 1956 the Continental cost the same as a contemporary Rolls Royce or two Cadillacs, until the arrival of the US$ 13,074 Cadillac Eldordo Brougham in 1957. Surprisingly Ford reckoned they were loosing US$ 1,000 on each Continental Mark II built.

Continental Mark II, Desert Classic C d'E, Palm Springs

Between late 1955 and 1957 around 3000 Continental Mark IIs were built at the end of the production run the Continental brand was reabsorbed into the Lincoln brand and the name hence forth continued as a Lincoln model name.

My thanks to Geoffrey Horton for the photographs of today’s featured 1956 model seen earlier this years at the Desert Classic Concours d’Elegance at Palm Springs.

Thanks for joining me on this “Luxury Elegant Loss Leader” edition of “Gettin’ a li’l psycho on tyres” I hope you will join me again tomorrow. Don’t forget to come back now !

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Unlucky In Love – Auburn 851 SC Speedster

The Auburn 8-851 SC was a response to the failure of the previous 12 cylinder 12-160 model to sell at Dodge V8 prices, customers, even during those depression years up to 1933, erroneously thought there had to be something wrong with the product to be offered at such bargain prices !

Auburn 851 SC, Goodwood Revival

Restyled by Gordon Beuhrig, of a model originally designed by Alan Leamy, the Speedster is one of the all time most memorable elegant designs from nose to boat tail.

Auburn 851 SC, Goodwood Revival

The 8 indicating 8 cylinders was dropped from the model name to become ‘851’ which was available with a normally aspirated straight 8 Lycoming motor or a 150 hp supercharged one.

Auburn 851 SC, Goodwood Revival

The casual observer looking at the front of an Auburn was never left in any doubt about the Supercharged version of the “851” chrome headers of the SC were matched by tasteful text on the bonnet / hood which shouted out top of the range model …

Auburn 851 SC, Goodwood Revival

even on the intake side of the motor !

Auburn 851 SC, Goodwood Revival

Fabled speed merchant Ab Jenkins took a stock 851 SC Speedster and ran it for 12 hours at an average speed of 100 mph soon after the model launched on January 1st 1935. Ab Jenkins was then employed to test each 851 SC Speedster to over 100 mph before shipment, the plaque on this one shows Ab tested the car to 100.6 mph.

Auburn 851 SC, Goodwood Revival

Around 5000 normally aspirated and supercharged version of the ‘851’ were sold in 1935, but the following year sales of the same model rebadged ‘852’ tanked leading EL Cord to wind up production at the 40 year old Auburn company for good.

Auburn 851 SC, Goodwood Revival

This particular car was purchased by Eduardo Montinola as a courting gift for Philippine model Susan Magalona who married Eduardo’s rival Carlos Ledesma a sugar baron in what was described as the marriage of the year, in the Philippines, with gifts that included a truck full of peanuts ! The Marriage was loveless and annulled and Susan subsequently married millionaire diplomat by the name of Federico Elizalde.

Thanks for joining me on this ‘Unlucky In Love’ edition of ‘Gettin’ a li’l psycho on tyres’ I hope you will join me again tomorrow. Don’t forget to come back now !

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