25 years after Edsel Ford allegedly passed on the Falcon name in favour of Mercury, for a new brand in 1935, Ford under the direction of Robert McNamara finally brought the Falcon name into the market for it’s new mid size car range in 1960.
The first generation Falcon’s, like the ’62 4 door station wagon seen here at Edenbridge earlier this year, were primarily designed as second cars for families who already had a full size land yacht on the drive and needed a second vehicle for the wife to drive.
By 1962 the four door station wagon was available with a Squire options package that included faux wood paneling which gave the car car a quasi woody look.
Part of Fords marketing strategy for the Falcon from 1961 to 1965 was to include Charles Schulz peanuts characters Charlie Brown and Lucy in the sales literature for the Falcon models.
Look closely again at the number plate holders in the top photo and you’ll see they bear the legend “Encino Ralph Williams”. Ralph Williams was a Southern California TV Car Hustler, a born motor mouth who lived by the ABS moto, ALWAYS BE SELLING. It appears he did not always play his audience with straight dice and he was moved on by local authorities for a variety of violations. I found this linked footage, presumably an out take, of Ralph in action to give you an idea of what colourful legend he was. WARNING DO NOT CLICK ON THE LINK IF YOUR EARS ARE EASILY OFFENDED.
The first series Falcon’s were also badged as Mercury Comets and in Canada as Ford Frontenacs until 1963 when the second generation Falcons were introduced.
Thanks for joining me on this “SoCal TV Hustler” edition of “Gettin’ a li’l psycho on tyres” I hope you will join me again tomorrow for Ferrari Friday. Don’t forget to come back now !